Here at the Jolly Roger Roasting Company, we focus on maximizing the original flavor potential of our coffee. We don't believe that coffee needs flavor additives to be enjoyable. Accomplishing this requires a threefold approach to our coffee:
1. Sourcing high quality beans
2. Perfecting our roast profile to produce the maximum amount of flavor for each batch of beans
3. Ensuring freshness in all beans that are sold
To this end, we do not offer different roast levels for our beans. While we agree that taste is personal to the individual and some people may prefer a darker or lighter roast on a specific bean, we cannot tailor our roasts to every single individual due to our small size. So instead, we strive to find the best balance of roast depth for every bean we get. Some beans, like a Sumatra for example, may have a slightly darker roast. And some beans, like an Ethiopian, will be slightly lighter. But we assure you that we experiment with each and every shipment of beans that we get to arrive at what we consider the best roast possible.